Salon & barbershop software for multi-location brands

Run Every LocationLike You're There.

Booking and walk-ins, payments, staff, and the client relationship for multi-location salon and barbershop brands — every chair, every door, one system.

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Migration on us · done with you · $350 / location / month.
Walk-in checked in
Northgate · chair 3 · just now
BookingWalk-InsPaymentsStaff SchedulingClient CRMRebookingOne Brand · Every Door BookingWalk-InsPaymentsStaff SchedulingClient CRMRebookingOne Brand · Every Door

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What changes day one

Wins Your Team Feels the First Week.

Speed

Sub-Two-Minute Checkout

Ring up, tip, and rebook in under two minutes — payments are built in, so there's no separate terminal and no line at the desk.

Retention

Optimized Rebooking

Amplify rebooks clients at the right interval automatically — chairs stay full without your team chasing anyone down.

Your brand

Branded Online Booking

Clients book through Amplify in a flow branded as you — it looks like your own website, not a jarring third-party page where people hesitate to enter their details. Never a marketplace that resells your clients.

See everything

One System for Every Location.

Revenue, chairs, and walk-in queues — live, by location. Stop logging into five systems to find out how the business is doing.

  • Every location in real time, ranked by the numbers that matter
  • Staff and stylist performance, brand-wide
  • Ad-to-booking ROI, so you know what's working
Brand overviewALL LOCATIONS · LIVE
Today, everywhere: $12,410 · ↑ 9% vs last Saturday · 83% chair utilization.
Your data

Your Customers, Your Data — Walled Off From the Competition.

In this business, your client list is the business. Amplify is a processor, not an owner — we never market to your clients, and we never sell your data.

  • No one is "just browsing". Access is done by a named person, for a named reason, and we have the audit chain to prove it.
  • Named exclusions, enforced in the system — with no access by design.
  • Yours to export, always — a clean export if you leave, and your client list is never held hostage.
Customer data — access loglive
Competing interestBlocked by policy — excluded—
Purpose-bound & time-boxed. Every entry carries an identity, a reason, and an expiry.
One brand. Every location.

Brand Standards That Reach Every Door.

Set a service and a price once, publish it to every location of your brand and you're done. Consistency across the brand — autonomy where a location needs it.

  • Publish once, live at every door in seconds
  • Schedule price & menu changes for the future
  • One customer record that follows the client to every location
Catalog — brand-wide pushpublishing
One change, every location. Set it once — Amplify pushes it to the whole brand and schedules what's next.
Run the floor

Reservations and Walk-Ins, In One Flow.

The way a salon or barbershop actually operates — booking and a native walk-in queue on one screen, so no chair sits double-booked and no same-day call slips. And Wait & Serve — the high-volume check-in model the largest walk-in brands run on — is in build.

  • Booking + walk-in queue, one screen
  • Sub-two-minute checkout, payments built in
  • Scheduling, payroll, and tips — handled
The floor — right nowlive queue
Reservations and walk-ins, one screen. Every chair accounted for, nothing double-booked.
Built for the whole shop

Everyone Who Runs the Business — More Efficient, More Profitable.

We built it from the workflows of everyone who actually uses it — so each role gets faster, and the whole brand gets more profitable.

Owners & Franchisors

Every door in one view, brand standards enforced to the register, and the numbers — payments, cash, and QuickBooks — reconciled automatically. Automated royalty rollups coming soon.

Franchisees

One system to run the floor, staff, and payments — the operational backbone a new location needs from day one.

Managers & Front Desk

Live queues, chair utilization, and scheduling that flexes to the Saturday rush — with the front desk running the whole floor from one screen.

Staff & Stylists

Fast check-in and checkout, transparent tips and commissions, and a rebooked chair — less admin, more cutting.

Who it's for

Built for the Way You Operate.

One shop or a hundred — there's a version of Amplify aimed at exactly your play.

Franchisors

Run Your Whole Brand →

Publish standards and pricing to every location, see every door's numbers in one view, and switch without ripping out the floor.
Multi-location owners

Every Shop on One Screen →

See and run every location live from one control tower — no more five per-store logins.
Adding your next location

Open Location Two →

Run the next door on the system that runs the first — flat $350 a location, migrated for you, one live view across every shop.
PE & portfolio

Standardize What You Acquire →

Put every acquisition on one operating system fast, with clean, exit-ready operating data.

Built for your trade: Amplify for salons · Amplify for barbershops

Our story

We Built Amplify Because We Couldn't Buy It.

For fifteen years, the operators behind Amplify ran their shops on four different platforms — tools built for beauty schools, registers made for a single till, legacy software that never spent a day on a barbershop floor. Every one made the same trade: it worked for a shop, and it broke for a brand.

"This industry's software was built by developers who never spent a day in the shops. We built it the other way — proven in the barbershops and salons our investors and partners run, every day."
— our co-founder · fifteen years running multi-unit grooming brands
Operator-built

Shipped by People Who Run the Floor.

The category is consolidating fast — the tools operators rely on keep getting acquired and folded into someone else's roadmap. Amplify is built and run by operators, so we ship what a real floor needs, with no committee between insight and release.

When Your Platform Gets Acquired…

  • You inherit a new owner's roadmap — not yours
  • Support that's several acquisitions deep
  • Migrations and changes you didn't ask for
  • Price increases you can't opt out of
Compare

Where Each Category Fits — and Where It Doesn't.

The honest version. Every claim here is one a technical buyer can check.

What a brand-builder needsEnterprise salonBarbershop-nativeMarketplaceAmplify
Transparent, flat pricingHiddenPublicCommissionFlat $350
You own your data — clean exportUnstatedUnstatedThey hold itYours, clean export
Reservation + walk-in in oneBooking-ledBooking-ledBooking-ledBoth
Franchisor-grade multi-location controlYesMaturingNoCore
A migration we run for youMonthsWeeksDaysDone for you
Who runs itAcquiredVC-backedVC-backedOperator-run
See the full comparison ›
Simple, honest pricing

Everything to Run the Shop. Nothing Hidden.

One price for the whole platform — every essential to run the shop included, and it doesn't climb as you add doors. Nothing essential ever costs more; advanced modules are extra horsepower you add only if you want them. Here's exactly what that covers.

$350 / location / month
  • Unlimited users & staff
  • Reservations + walk-in queue
  • Payments built in · 2.75% + 20¢
  • Brand-wide catalog control
  • Real-time reporting
  • Marketing & rebooking
  • Migration on us
  • Onboarding done with you
  • Exports to accounting & QuickBooks
Then only what you actually use — texting at $0.03 a message, and optional modules like Voice AI you add when you want them, never before.
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Integrated payments

Payments, Built In — at a Rate You Can See.

Card processing is part of the platform, not a third-party bolt-on you wire in yourself. One published rate, the same at every location — no mystery markup, no separate processor to manage, and one place your money and your bookings reconcile.

Every way your clients pay
Cash Debit Credit Gift cards Split tender

Configured per location — a shop can run credit and debit only if that's how it operates.

2.75% + 20¢
per transaction · published, every location
The rate you see is the rate you pay — no mystery markup, no surprise at renewal.
Optional modules

Add the Horsepower When You Want It. Rolling out

The platform runs the shop on its own. These AI agents are rolling out on top of it — add the ones you want as they land, each at a price you can read up front. Ask us what's ready for your brand.

Front desk

Voice AI Receptionist

Answers every call around the clock, books and reschedules, and never puts a client on hold.

Front desk

Chat & SMS Receptionist

Handles texts and web chat — booking, questions, and follow-ups — without tying up the desk.

Labor

Labor Management Agent

Tracks labor against demand and flags where a location is over- or under-staffed.

Scheduling

Employee Scheduling Agent

Builds staff schedules around demand, availability, and skill — in minutes, not hours.

Scheduling

Intraday Optimization Agent

Adjusts the day as it happens — walk-ins, no-shows, and delays — to keep chairs full.

Retention

Rescheduling Agent

Reaches out automatically to fill cancellations and no-shows before the gap costs you.

Growth: More Clients, More Staff Coming soon

Two modules built on what only your own system knows: which clients are genuinely new, and who just joined the team.

Marketing

Google Ads Management

Runs your Google Ads location by location and measures what matters: the cost of each genuinely new client, tracked from the ad click to the first visit. Budget changes wait for your approval.

Hiring

Hiring & Careers

Post a job in a minute, collect applicants on your own careers page, and tap Hired to turn an applicant into a staff profile in Amplify. Franchisors set the templates; each location runs its own hiring.

Fit

We're Not for Everyone — and We're Fine With That.

A Perfect Fit If…

  • You run — or are building — a salon, barbershop, or grooming brand across 2 to 20+ locations
  • Walk-ins and same-day calls are a real part of your day
  • You want one command center, not five per-store logins
  • You want to own your customers and your data

Probably Not, If…

  • You're a single chair or booth renter
  • You're a full-service day spa needing deep spa/medspa modules
  • You want a marketplace to bring you customers and don't mind the fee
  • You're happy renegotiating your platform every time you grow
FAQ

Amplify FAQ: Questions From Operators

Some of Amplify's investors run shops in my industry. Can they see my data?
No — and it's worth understanding why. Amplify is a software platform; it doesn't compete with anyone. Some of the operators who built it and run on it are in the same industry — that's exactly what makes it built the way a real shop needs. But they're customers on the platform, no different from you: they have no more access to another business's data than the thousands of shops already sharing any other major platform in this category have to each other's. One business can never see another's. And Amplify goes further: anyone with a competing interest is excluded from behind-the-scenes access, every access is logged, and you can audit it yourself.
How hard is it to switch from what I run now?
Not hard, because Amplify does the heavy lifting. Migration is on us: we bring your history over, we run the switch for you, and training runs about two hours. We've migrated barbershops and salons off this exact legacy software, so we know exactly where the bodies are buried. You get a guided move from people who have done it before, not a login and a to-do list.
Do you handle walk-ins, or just appointments?
Both. Amplify handles reservations and a native walk-in queue in one flow, on one screen, today. Your front desk sees booked clients and walk-ins together, without a second system or a paper list on the side. We're also building Wait & Serve, the high-volume check-in model the largest walk-in franchises run on, for brands where walk-ins drive most of the day.
I'm a franchisor with locations across the country. Can I run all of them from one place?
Yes. Running every location from one place is the core of Amplify. One console covers your whole brand: see and run every location as if you were standing in it, push catalog and pricing brand-wide, and see every location's KPIs in real time. One customer record follows the client to every door, so a guest who visits two of your locations is the same client in both.
What does it cost?
Amplify is $350 per location per month for the platform, with no setup fees, no per-user seats, no per-client fees, and no marketplace commission of any kind. The price doesn't climb as you add locations. On top of that, you only pay for what you use: texting at $0.03 a message, plus optional modules like Voice AI, which are rolling out and can be added whenever you want them.
See it live

See Amplify in Action.
One Operator to Another.

A 30-minute walkthrough on your numbers — the control tower, the walk-in queue, and exactly what switching would look like for your shops.

Book a demo →See what it costs